Gamestop Jacks Price Up On Marvel Legends To $30 - Is The End Near???

Gamestop Jacks Price Up On Marvel Legends To $30 - Is The End Near???


Jay Cochran - February 04, 2020
Multiple people have sent me word of how their local Gamestop stores have started raising the price on new Marvel Legends figures to $30. When I checked their website, there it was, the newest waves selling for $30 each.

Now Gamestop has always been a little higher in price than most regular retail chains. Most places like Walmart and Target sell Marvel Legends for around $20 each, while Gamestop figures generally rang in at $22. Jumping to $30 however seems way extreme, and one has to wonder why anyone would pay that much more, when you can go down the street and find the same figures for $10 less?

If you follow Gamestop headlines at all, it's probably no surprise to hear that the retailer has struggled in recent years financially. Like many retailers before them, they have not been able to adapt to the changing technology landscape. Once one of the largest video game sellers in the country, they now seem to loose more and more money each year, as people tend to stream their games more and more. If they do still buy physical copies, they probably just order them online from Amazon or go into their local Target, Best Buy or Walmart stores to get them. Because of this decline in video game sales, Gamestop has been trying to carry more things like collectibles and action figures to make up for lost sales. We saw this same thing happen with both music and movie stores, with the final outcome the same for both.

According to Gamestop's own financial reporting, they did not have a good holiday season. Sales decreased by 27.5 percent in 2019 from what they had been in 2018, and I don't think 2018 was a good year for them either. Gamestop last year already started shedding retail stores (part of the reason for their decrease in overall sales) and we will likely see more of that in 2020.

For most I think the questions isn't IF Gamestop will go the way of Toys R' Us, Blockbuster Video, Tower Records, Suncoast and many others, but when. That then leads to the question of how the toy industry will handle the continued shrinking of retail shelf space???
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Comments...

Last 10 comments - ( Read All Posts )
leokearon - 2020-02-17 @ 8:02 am
12 hours ago, Atlantis said:

First of all I'm not sure this entire topic qualifies as "news". If Gamestop (a company that's going under and is desperate to get what they can), upped the price it doesn't follow that all other retailers will. A lot of what I'm seeing here is rumor, speculation, and false conclusions based on shaky info. Not to mention the idiots who posted error filled posts and now have too much ego to admit they were wrong. So they double down. So lets not categorize this as anything its not yet confirmed to be.

Same here, I was surprised to see this on the front page.

Atlantis - 2020-02-16 @ 7:53 pm
11 hours ago, Bluecomet said:

That is very sad news...so that would be approximately 15-20AUD price increase for a 10 USD increase...It will be very expensive for a Marvel Legends Walgreens exclusive...most expensive price of Black OutfitEmma Frost or Magik is 55AUD...with that price increase it will go upto 70AUD for 1 action figure ..thats like 2 marvel legends action figures

First of all I'm not sure this entire topic qualifies as "news". If Gamestop (a company that's going under and is desperate to get what they can), upped the price it doesn't follow that all other retailers will. A lot of what I'm seeing here is rumor, speculation, and false conclusions based on shaky info. Not to mention the idiots who posted error filled posts and now have too much ego to admit they were wrong. So they double down. So lets not categorize this as anything its not yet confirmed to be.

tarot - 2020-02-16 @ 6:29 pm
8 minutes ago, mako said:

I don't think its so much people are jumping the gun. As you said, its still about a week to Toyfair, its been pretty slow news-wise,so certain individuals are probably bored from the lack of news and threw together a BS rumor to liven things up.

Exactly what i said. Also that price tag that was hovering around social media was fake for several reason.

1. It was for the xforce wendigo wave and i doubt very much that target would up the price for something that is about to go on discount to make wave for the next stuff.

2. People say its for the next xforce but there is no xforce wave this year. That is listed as a deadpool wave. People will probably say they use the same code for the next wave? Yeah they stop doing that after people couldnt find what they want.

3. The image is of a screen shot of a instragram post. Let me say that again. Ascreenshot of a instagram post.ill let people figure out why that is something.

4. In the so called screen shot is toyshiz group, which i follow and look and they dont have it there. Now they may have posted it and took it down after but that to me make it seem like they realised it was fake.

5. Lastly, we dont know where it was from. I think it was from canada sonce they charge that anyway but i dont think it was.

leokearon - 2020-02-16 @ 8:17 am

I think people maybe jumping the gunwith the price increase. Besides Toy Fair is next week, so if there is any price increase, it will surely be mentioned there

Bluecomet - 2020-02-16 @ 8:08 am

That is very sad news...so that would be approximately 15-20AUD price increase for a 10 USD increase...It will be very expensive for a Marvel Legends Walgreens exclusive...most expensive price of Black OutfitEmma Frost or Magik is 55AUD...with that price increase it will go upto 70AUD for 1 action figure ..thats like 2 marvel legends action figures

McHogan - 2020-02-16 @ 5:58 am

To quote Aaron Rogers: relax, R-E-L-A-X. No way Hasbro out prices their fan base. A $10 price increase out of the blue would cause such fan backlash as to have their sales drop to he point that any increase in price of new figures would be offset by the loss of collectors who drop the line.

Hasbro is in a groove. They are producing the best line on the market right now in terms of sculpting, quality, and variety there is no way they show the arrogance to think we would accept that steep of a price increase to continue collecting. Image that Hasbro, who loves to repackage the same figures with a slight color change or in a multipack also decides that we are suckers enough to buy that same figure with a huge increase of cost!?! We all complain to some degree that repacks are out of hand, there is no way this line can sustain the same business model and practices of releasing essentially the same product at a higher price point. Hasbro would have to adopt a entirely new approach to how they release repaints.

another point, the recent MCU/ 80th anniversary sets. Many retailers immediately dropped the price to sell out their stock. Are the big box stores really going to hope consumers will spend the higher price point when they panicked and dropped the cost of new sets days after release?

new releases sell well due to the demand for new products but once the rush is over the those waves are stagnant. Would big box adopt the higher price point just for new releases? Doubt it. They still need to sell their stock, and consumers will balk at high prices. I have left entire waves from FYE and GameStop due to their rediculous prices.

i guess it's wait and see. Personally I can take the price hit if I so choose, but i guarantee I'd be more selective on which figures I bought. With the amount of product Hasbro has been putting out it doesn't seem like Hasbro would force us to be so restrained

tarot - 2020-02-16 @ 3:30 am
2 hours ago, truedante2004 said:

Did not know that the tariffs never happened as the article was from early last year, but the fact is Hasbro toy shophas gone up on theirprices too. The figures went from $19.99 to $21.49. While its just $1.50 more, thats an indication that something has changed and the cost are being passed down to the consumer. I dont see Walmart selling them for less too much longer.

Yes. But they announced that rise during last year. There is also a hige different between 1.50 and 10.00

truedante2004 - 2020-02-16 @ 1:16 am
On 2/9/2020 at 6:29 AM, JayC said:

The tariffs never happened. As I previously posted in this thread, I did some checking to see if a overall price hike from Hasbro was coming, but all indications are that they are not.

Did not know that the tariffs never happened as the article was from early last year, but the fact is Hasbro toy shophas gone up on theirprices too. The figures went from $19.99 to $21.49. While its just $1.50 more, thats an indication that something has changed and the cost are being passed down to the consumer. I dont see Walmart selling them for less too much longer.

rwsharpjr - 2020-02-16 @ 1:15 am
On 2/13/2020 at 8:43 PM, JayC said:

If you guys are talking about this, I am about 99.9% sure this isn't for a regular Marvel Legends and no Walmart and Target aren't raising prices from $20 to $30 on regular Marvel Legends. Target still has all regular ML at $20 on their website and the price of a deluxe figure is $30. If there was a price hike coming from Hasbro it would be a couple dollars, they aren't gonna jump the price up by $10 overnite, and as I said, I checked and no indication of Hasbro implementing any kind of cross the board price hike in the foreseeable future. Deluxe figures and maybe even some Fan Channel stuff will cost more than $20 but not regular figures.

83910285_3228978657121754_2658075944333344768_o.jpg

According to a quick googlin, this picture was shared by Toy Shiz on March 24, 2019, on either instagram or facebook.

As @Bennmentioned, the code 5302 is actually for the Wendigo wave, and I never saw it above $19.99 at Target or Walmart, and as low as $4.50.

ransomz - 2020-02-16 @ 12:51 am

Maybe it's the trade war with China. The US consumers are the ones that have to pay Trump's tariff hikes. The idea is that we balk about paying $30 for something that should be $20 so we stop buying it. Chinese factory orders tank. The factories close and people get laid off. The Chinese government loses out on taxes since money stops changing hands. The US government wins!! We, the US consumers, don't win. They don't make our stuff anymore.

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