Toy Fair 2009: Marvel's X-Men Origins: Wolverine Toys Tear Through Retail

Toy Fair 2009: Marvel's X-Men Origins: Wolverine Toys Tear Through Retail


Jay Cochran - February 13, 2009
On May 1, 2009, Hugh Jackman reprises his highly praised portrayal of WOLVERINE in the new X-Men Origins: Wolverine movie from 20th Century Fox. X-Men Origins: Wolverine, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe, in an epic revolution that pits the mutants against powerful forces determined to eliminate them. Prior to the next X-Men saga hitting the big screen, kids can get in on the action through Hasbro, Inc.’s (NYSE: HAS) great line of movie-inspired action figures and role play toys.

Hasbro’s X-Men Origins: Wolverine line features an awesome assortment of items for diehard MARVEL fans, as well as the fans who are just now discovering their own inner mutant. An impressive assortment of 3-3/4-inch X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES will be available throughout the year, including multiple versions of WOLVERINE and movie villains. For kids who enjoy role-playing as their favorite SUPER HERO, the WOLVERINE ELECTRONIC CLAW is the perfect item for creating an action-packed adventure. And for fans wanting the most ultimate WOLVERINE action figure ever, the INVINCIBLE WOLVERINE ACTION FIGURE is an incredible 10-inch-tall electronic, customizable figure with loads of gear and battle action.

A sample of Hasbro’s X-Men Origins: Wolverine products available in 2009

X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2009)
Kids and collectors alike can pit Wolverine against some of the most infamous villains from the history of the X-Men saga. X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES, which include characters from the much-anticipated big screen adaptation as well as some of the greatest X-Men characters of all time, are specially-designed 3-3/4-inch figures featuring intricate detail and incredible articulation.

WOLVERINE ELECTRONIC CLAW
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2009)
Now you can pretend to be Wolverine, the next Marvel superhero to get the big-screen treatment. Slip on the WOLVERINE ELECTRONIC CLAW to act like the most intimidating of all the X-Men. The retractable claw includes iconic Wolverine phrases and sounds.

TRIPLE-BLADE WOLVERINE ACTION FIGURE?(Approximate Retail Price: $34.99; Ages: 4 & up; Available: Fall 2009)?Wolverine is prepared for battle like never before! The TRIPLE-BLADE WOLVERINE figure comes complete with an amazing arsenal of weapons to complement his always imposing razor-sharp steel claws. This customizable 10-inch figure also features a variety of exciting sounds, phrases and battle actions.

Check back starting tomorrow for complete coverage of Hasbro's showroom at the 2009 Toy Fair.
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