Imperial Toy announces multi-year licensing deal for Bubbles, Sand Toys, Sprinklers and Novelty toys for top Marvel Properties

Imperial Toy, a leading manufacturer of licensed and proprietary bubbles & novelties, and Marvel Entertainment, Inc., a global character-based entertainment licensing company, announced today a multi-year licensing deal. Imperial will launch an extensive line of seasonal and novelty products based on Marvel's most popular Super Heroes, including The Amazing Spider-Man, Marvel Heroes, The Hulk, and Iron Man. The new line will be launched in May to the retail Trade, and is available for most channels of distribution. Novelty product is available for shipment at once, and Seasonal products will be available in time for the spring 2009 season.

"Marvel's amazing Super Heroes and exceptional marketing make this a unique opportunity for us" said Peter Tiger, Co-President Imperial Toy. Our strong price value, creativity and excellent distribution will yield exceptional results. We have already received strong interest from key trade partners.